From the Associated Press:
ATLANTA — A private college in northwest Georgia is suing Tennessee’s higher education commission in a dispute over billboard advertising.
Berry College says in the federal lawsuit that the Tennessee agency has threatened to sue the school if it continues to advertise in that state without registering and paying fees of more than $20,000 a year.
The Rome, Ga.-based school says it competes with Tennessee colleges and has advertised on at least one billboard in the state. It depicts two students in front of a college building with Berry’s name, website and the phrase “26,000 acres of opportunity.”
The Tennessee Higher Education Commission has threatened other schools with such requirements in order to reduce competition from out-of-state institutions, Berry maintains in the lawsuit. Other schools have removed their ads over the issue rather than risk civil and criminal sanctions, the school’s lawyers say.